ISS Website Redesign (UI/UX)

UI/UX Graphic Design, Photography, and Videography project to redesign biomedical technology and pharma company’s website from scratch for the first time in 15 years.

I began this website redesign project alone, creating alternate sketches / wireframes to test the best user interface to fit the company’s needs. Then, I mocked up the website, and when the best fit was determined by our team, the website’s UI structure was coded and created. We expanded and added another graphic designer who then co-led the design with me. We collaborated and shared ideas to fine-tune details of the website and brand’s designs, and worked to create a cohesive branding across the website and company as a whole. We shared our changes with our website coder, who made changes as we needed, until the website was completed in 2023.

My major contributions to the website were: Creating much of the website’s structure and layout; identifying creative elements and widgets to add to the site such as a moving banner for the homepage, and sliders to show before-after photos on product pages; creating unique, ownable “stock” photography for the company to use across the website and social media; filming and editing the homepage banner video; capturing and editing new, professional product photography for the company’s entire catalog of products. I also assisted in creative ideas and direction across the website through our collaborative meetings.